We reside in an era of sound bites and 140 personality messages, but good writing still matters when it comes to the business world. Don’t believe that good writing skills matter in this digital age of abbreviated texts and tweets? Look at a recent Grammarly study of 100 LinkedIn profiles. In the same 10-yr period, experts who received one to four campaigns made 45 percent more grammatical errors than did specialists who were advertised six to nine times. Whether you’re a business owner, small business owner, manager, or an employee aspiring to some of those positions, you should know how to create effectively for business.
Yes, which means watching grammar, spelling, and punctuation, along with good word choice and a constant style. Bad writing can have a wide-ranging, negative effect on your business, from developing a less-than-coherent business plan and hampering your time and efforts to attract traders, to interacting with employees, vendors, and even your visitors. That quote could easily connect with entrepreneurs or small business owners seeking financial backing. As well as the standard rules of grammar, these 10 tips – gathered from around the Web – can help you keep your business writing interesting and concise.
1. Get to the true point. 2. Replace passive “to be” verbs with exciting, active words. 3. Provide cement, compelling good examples to back up your statements. 4. Use an arranged-story structure with a logical beginning, middle and end. 5. Don’t let your phrases continue forever. Hint: lots of commas are an indicator of trouble. 6. Understand your reading audience. Peers, stakeholders, and top execs each need a different approach and tone. 7. Leave time for revisions.
Always read a document thoroughly, and arranged it apart then. Read it again the next day, and then make any necessary adjustments. 8. Don’t go crazy with fonts, boldface, and italics. Your articles should be inviting and easy to read. 9. And go crazy with capitalization don’t. 10. Shoot for relaxed authenticity. For instance, a judicious use of self-deprecating humor can help engage the audience. Lauren Simonds is the managing editor for Small Business Computing. Follow Lauren on Twitter. Adapted from Don’t Let Poor Business Writing Kill YOUR JOB, by Dennis McCafferty at Baseline Magazine. Follow Baseline Magazine on Twitter.
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