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For awhile it has been known that Google was about to consolidate its privacy guidelines into one large, all-encompassing policy. On 1st March 2012 these obvious changes went into effect. The bottom line is, what do the changes mean? Basically this means that Google will now share the info it stores for you between almost all their services.

They will not be sharing anything new with outdoors parties; just among Google’s many services. Google has been adamant these changes are only being made to make their products much better than ever and display even more relevant content and advertising to each personal consumer. Alma layed out out 3 important points to keep in mind regarding these apparent changes.

• Google’s Privacy Policy is now much simpler to understand. • Google’s Privacy Policy will enable them to build a better, more intuitive user experience across Google for signed-in users. Pablo Chavez, Google’s Director of Public Policy also talked about in a January post five things that are not changing. • Google will still keep your personal information private — they’re not changing the visibility of any information you have stored with Google. • Google will still allow you to do queries, watch videos on YouTube, get generating directions on Google Maps, and perform other jobs without signing into a Google Account.

• Google are still offering you choice and control through personal privacy tools like Google Dashboard and Ads Preferences Manager that help you understand and manage your data. • Google still won’t sell your personal information to marketers. • Google remain offering data liberation if you love to close your Google Account and take your data somewhere else. It must be said that Google did a fantastic job on looking to usher this in silently. They hammered home these changes are being designed to simplify things.

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For most people this is good enough to satisfy them. The average person on the road may not know (or treatment) but there is absolutely no question that many people are worried. The changes have attracted the interest of several privacy watchdogs. The Japanese and EU government authorities have portrayed concerns also.

A member the FairSearch Coalition (which made up of Google rivals), sent a notice to the National Association of Attorneys General expressing concerns with the changes. Privacy issues around Google’s past are only fuelling the fire of controversy and adding strength to claims this is a huge deal. Stuff-ups like the recent story around Safari and the start of Google Buzz a couple years ago have tended to stay in people’s minds. But regardless of the warnings will the changes affect you truly?

Is it really as big a concern as some press are suggesting? What you need to know Google is not collecting more info, just using it in a different way. There is a huge misconception that Google will suddenly get access to information it didn’t have before. That is incorrect. The truth is Google have always gathered your data for most of its services.

They’ve been using that data to customize your experience already, and isn’t it a great service? Everything that changes is that data gathered from your activity across their services now, say between YouTube and Google Search, will be used to provide a further individualized experience across all of their products.

You will be tracked. No real matter what you need to do. Up to today many technology experts have suggested you should clear your Google Web History to increase your personal privacy. But it’s become clear given that this isn’t going to avoid Google from collecting your personal data. You can clear and stop the tracking of your activity, but you will only prevent Google using that gathered data with your Google accounts, it won’t stop Google from tracking your web activity. Your queries will still be implemented and stored on the servers, even if you are not signed in. The info can be used to create a profile about you will allow Google to sell advertisements that are specifically customized to you.

Is it really a big offer? Some personal privacy experts are outraged while some exclaim, “Who Cares?” Both are right. A lot think that this isn’t a big deal, Google is collecting the same information it always has and it’s really just being used now to improve the users’ experience. Who cares if the data is used for advertisements?